Content Creation
What is Content Creation?
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other formats.
Website Content
Website content should focus on three things: your persona, your target keywords, and your solution. Not unlike your blog content, the copy on your website needs to guide visitors to your solution in a cohesive and natural way. Think of web content like a map to your product. Be careful not to turn visitors away through social media feeds and other distracting elements. Once you you’ve attracted a potential customer, you must do everything you can to keep them there, and that’s the key function of your website content.
Blog Content
The purpose of blog content is to support your business by attracting strangers and bringing in qualified leads. Blog content is a free resource that’s not often directly tied to sales, but don’t underestimate the power of a well-crafted blog to ultimately generate revenue for your business. Research shows that companies that blog more get more traffic and more leads than those that don’t.
Some Pain Points
Maintaining a great content can be a struggle, and most business owners have to deal with at least one of the following challenges:
- Limited content budget and resources
- Lack of original content ideas that will grab people’s attention
- Staying up-to-date with current events in your industry
- Finding the time to create great content, write posts, etc.
- Adjusting content for use on different platforms
Here Are The Solutions
Our content creation team is experienced in every stop of the process. We solve each challenge that makes it difficult for you and frees you up to do what you do best: run your business. We offer:
- Affordable packages that creates results, and helps you website rankings.
- A team of writers ready to put their fresh ideas to work for your business.
- Constantly-growing knowledge of how optimal content operate and what they require.
- The excellent skills necessary to create high-quality website and blog content
- The ability to adjust content for each post for every relevant platform.